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Podcast: Inner Sircle
Episode: TikTok Introduces Zip Code Targeting
Description: On this episode, I talk about: TikTok Introduces Zip Code TargetingÂ
Up until now, you could only do ad targeting on TikTok by targeting certain cities/DMAsÂ
This created a challenge for retail support or geo-targeted Aisle campaigns
While it is still in Beta, TikTok is finally rolling out zip code targeting and will allow a bulk upload feature, similar to Meta, to save time on building audiencesÂ
You can target up to 1500 zip codes per ad group
TikTok is warning that targeting ad campaigns to small geographic areas or...