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Podcast: Psychology of Success
Episode: Neuromarketing: How Neuroscience is Revolutionizing Advertising Strategies
Description: Welcome to Psychology of success. Today, we embark on a journey into neuromarketing.The roots of neuromarketing can be traced back to the late 1990s when marketing researchers and neuroscientists began to collaborate and apply neuroimaging techniques to consumer research. It was a time when the emergence of functional magnetic resonance imaging (f.M.R.I.) and electroencephalography (E.E.G.) opened new avenues to peer into the human brain's activity, revolutionizing the study of cognition and emotions.