Want to create an interactive transcript for this episode?
Podcast: TRANSFIN. LongShorts with Nikhil Arora and Sharath Toopran
Episode: Grabbing Consumer Mind-space With Nishith Gupta of Sapana Carpet-Mats
Description: We spoke with Nishith Gupta, Director Sapana Carpet-Mats - a leading brand with a market share of 50-55% among branded plastic mats in India.
Considering the lower propensity to spend on home décor among Indians vs. the west, Sapana decided to explore the world of plastic mats as they were much more affordable than conventional carpets.Â
The company operates through an omnichannel distribution model with over 30,000 retail stores across India and a robust online presence. The 100% family-owned business recently clocked revenues of INR135cr.
Listen in for a super interesting chat to understand how...