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Podcast: Grassroots Marketing
Episode: Lift Conferences and Expos Expands Into The United States
Description: Lift Conferences and Expos Expands Into The United States and we learn more from their Director of Marketing Lisa Petty. The Lift Expo has been a staple in the Canadian cannabis scene since 2016, bringing different aspects of the industry together for networking, education, and merry-making at their annual Toronto and Vancouver events. The Expo has undergone several changes over the years, with new ownership and branding and, like all large events, a hiatus during COVID. The event remains the same industry staple, though, with people from across Canada flocking to those two cities to ensure they don’t mis...