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Podcast: Retail Remix
Episode: The Power of Generative AI in Driving Ecommerce Success
Description: Generative AI has garnered a lot of buzz (and debate) in the retail industry. Although the technology is still relatively new to many brands, some have tested the tech and realized clear benefits, especially within marketing and ecommerce. In this episode of Retail Remix, host Alicia Esposito chats with Sarah Coles, who drives go-to-market strategy for Persado. During their conversation, Alicia and Sarah explore this exciting new world of ecommerce and how generative AI can help improve marketing efficiencies, reduce cart abandonment and drive ROI. Listen to learn:Why brands need to ensure the generative AI o...