Want to create an interactive transcript for this episode?
Podcast: Marketing Against The Grain
Episode: Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143)
Description: Here’s how you can make a killer brand like Mattel without the $150M marketing spend.Kipp and Kieran dive into the Barbie madness behind the best marketing campaign of the decade. Learn how to stretch your marketing budget with creativity, how you can leverage planning and orchestration to execute a killer campaign, and the power of telling your story in a new creative way.MentionsTwitter thread on Barbie https://twitter.com/aakashg0/status/1683682931418742785
We’re on Social Media! Follow us for everyday mark...