Want to create an interactive transcript for this episode?
Podcast: The Category Queen Show
Episode: MVP: Using The Commitment Ladder To Call Your Audience To Action
Description: The call-to-action is one of the most important pieces of content marketing. If done well, you can use them to activate lurkers, convert leads into clients, and create a loyal, engaged audience. When deciding what types of CTA’s to use, we use the “commitment ladder” concept to create various types of engagement and gauge the readiness of our audience. When you understand this concept and implement it consistently, you will be able to show up as a Thought Leader for your audience and move them into action. In this episode, you will also learn:How to...