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Podcast: Office Talk Australia, Marketing for Architecture
Episode: Architecture Architecture
Description: Nick James and Michael Roper are the directors of Architecture Architecture, a 9-person Melbourne-based practice working on a mix of residential, education and social housing projects. In this episode, Nick, Michael and Dave discussed:How the studio transitioned from the early days of word-of-mouth enquiries, where building trust and confidence was key, to attracting clients through their built work and how that has allowed them to concentrate their messaging on themes of physical and psychological comfort.Michael and Nick reflect on how a broader sense of uncertainty in society since the GFC may be leading people t...