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Podcast: Uncensored CMO
Episode: What the marketing industry is truly terrified of - Tom Goodwin
Description: The return of Uncensored CMO podcast legend Tom Goodwin. In this final flourishing episode recorded from Cannes Lions Festival of Creativity, in what has become our annual chinwag, we riff on everything from how advertising thinking can build big businesses to why marketeers invest in celebrities, despite the data not backing the value equation. What would our ideal Cannes festival look like? What would we do differently next year…. and where? And why we want to bring back the Tango Campaign!If you want more Tom, we'll be holding a LIVE Uncensored CMO at The Curzon Soho (no...