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Podcast: The Glossy Podcast
Episode: Flower by Edie Parker's Brett Heyman on navigating 'wary' investors and dispensary-focused distribution
Description: Thirteen years ago, Brett Heyman launched Edie Parker. Focused on acrylic clutch handbags, which soon became customizable, the brand married Heyman’s lifelong love of collecting vintage with her experience in luxury accessories PR, working for brands including Dolce & Gabbana and Gucci. She got the company off the ground by securing retail partners including Barneys and Bergdorf Goodman and leveraging her stylist contacts to get the bags in the hands of celebrities.“My background was so helpful [in starting the company],” she said on the latest episode of the Glossy Podcast. “I always tell [budding] founders that it's real...