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Podcast: The Influence Factor by The Influencer Marketing Factory
Episode: Influencer Activations that Drive Results w/ James Creech (Brandwatch)
Description: In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch.
Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more.
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Show Notes:
(01:02) - James' career background
(03:22) - Evolution of influencer marketing
(05:50) - Broadcast platforms<...