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Podcast: The Thoughtful Entrepreneur
Episode: 1625 - Making Sure People Attend Live Events with Steven Pemberton
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive Officer of Hollowco, Steven Pemberton. Steven and his team at Hollowco have partnered with a virtual events platform akin to Eventbrite to host webinars, virtual summits, and challenges. They handle everything from building the event to managing the variables and people attending.He explained that Hollowco specializes in organic strategies, particularly joint venture sponsorships, to attract ideal attendees. They also use paid marketing, such as Facebook ads, to complement their organic efforts. Steven's expertise in running Facebook ads and w...