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Podcast: Breaking Through in Cybersecurity Marketing
Episode: How to Have a Successful Webinar with Brian Whipple
Description: In this episode, Brian Whipple, a longtime member of the Cybersecurity Marketing Society, joins Maria and Gianna to share his impressive knowledge on how to create successful, record-breaking webinars in the cybersecurity industry.
Brian Whipple is a Marketing Manager at Conetrix and Tandem. He highlights how important it is to treat webinars as a valuable product that provides value to the audience - not as simply something you “do” because you have to do it as part of the marketing mix.
Brian talks about the key factors that contribute to the succes...