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Podcast: This Can't Be That Hard
Episode: BONUS Episodes: Using Deadlines with Integrity (Consistency Club August 2023)
Description: We are all being bombarded with sales pitches nearly every waking hour. As a matter of survival, our brains have become very good at saying "oh that sounds interesting... I'll get to it later." Without a compelling, time- or scarcity-based call to action, we tend to put off non-essential decision-making - including the decision to book a photographer - even if those decisions involve something we genuinely want.To sum this month's lesson up in a single sentence, creating urgency is good; abusing it is bad.Most photographers I...