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Podcast: Marketing Against The Grain
Episode: Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)
Description: Rebranding is stupid. You should never rebrand.Kipp and Kieran dive into why rebrands suck and why you shouldn’t do them for your business. Learn why everybody’s missing on the point on Twitter’s X rebrand, the most important principle in the business of a social network, different brand architecture models, and the only scenario where a rebrand makes sense.Mentions
Tech Crunch article on X https://techcrunch.com/2023/07/31/apple-greenlights-twitter-apps-rebrand-to-x/Â
Andrew Huberman sleep recommendations https://hubermanlab.com/toolkit-for-sleep/Â
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