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Podcast: Author to Authority
Episode: Ep 395 - All Selling Is Social With Bill McCormick
Description: Discover the power of LinkedIn and the importance of providing value to clients in this episode of the Author to Authority podcast. Host Kim Thompson-Pinder interviews LinkedIn training expert Bill McCormick, who shares his journey from sales to entrepreneurship. Bill emphasizes the significance of building relationships and adapting marketing strategies to meet the needs of the target audience. He cautions against blindly copying strategies from gurus and stresses the importance of qualifying both the client and oneself before attempting to sell. Transitioning into business conversations is seen as a personalized skill that requires establishing connections and providing value. The conversation...