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Podcast: SharkPreneur
Episode: The 95% of Behavior Marketers Ignore
Description: The 95% of Behavior Marketers IgnoreNeale Martin, Sublime Behavior Marketing – The Sharkpreneur podcast with Seth Greene Episode 952 Neale MartinNeale Martin is co-founder and CEO of Sublime Behavior Marketing, a behavioral marketing consulting firm dedicated to helping clients change customer and organizational behavior. His best-selling book Habit: The 95% of Behavior Marketers Ignore, updates marketing principles and practices based on pioneering brain research that reveals most consumer behavior is the result of unconscious habits and not deliberative choices. Neale works with clients to understand and influence the consc...