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Podcast: PR After Hours with Alex Greenwood
Episode: Measure Twice, Cut Once
Description: In this episode, Alex discusses the importance of thoughtful planning in marketing, drawing on the timeless adage, "measure twice, cut once."
Using a real-life example from a marketing consulting experience with a construction client looking to expand into remodeling, we explore how the client's insistence on a single mailer led to disappointing results. The episode highlights the crucial role of a well-coordinated plan, emphasizing that a solitary ad or press release is rarely effective. Instead, we advocate for a more strategic approach, tailoring the frequency of press releases to specific goals, whether it's building brand awareness, improving...