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Podcast: The Thoughtful Entrepreneur
Episode: 1628 - Connecting the Real World and the Digital World with Beaconstac's Sharat Potharaju
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder & CEO of Beaconstac, Sharat Potharaju. Sharat Potharaju shared Beaconstac's vision of connecting the physical and digital worlds. Their primary tool? QR codes. These simple yet powerful codes are the core technology behind many large brands and businesses that use Beaconstac's platform to deploy innovative marketing techniques.These codes have been around since the 90s, initially used for supply chain purposes. However, they experienced a renaissance about ten years ago when iOS and Android made it easier to scan QR codes u...