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Podcast: businessline's State of the Economy Podcast
Episode: How the middle class is reshaping India's consumer economy
Description: The rise of India's middle class is the focal point in this episode of the State of the Economy podcast. PRICE's report on The Rise of the Middle Class and Kantar's Consumer Connections 2023 report explore the shifting dynamics, like the rise of nuclear families, and its impact on consumption patterns.In this podcast, Chitra Narayanan examines these trends with Shiv Shivakumar and Mayank Shah, Senior Category Head at Parle Products Pvt. Ltd. They focus on the dynamic middle class and its growing influence on the market. Both guests discuss the reasons that have led to a sign...