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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: Maximize Customer Testimonials and Case Studies For Your Business
Description: Customer testimonials and case studies are everywhere within marketing. But what’s the difference between these two things, and how can your business use them? Let’s unpack how to maximize your customer stories.
What’s the difference between testimonials and case studies?
Testimonials are direct quotes from your customers, clients, or vendors.
Case studies are more in-depth examinations of a specific project with a client.
Testimonials are better to be short; case studies can be longer.
Why are both important in marketing?
People trust others more than what businesses say about themselves.
Keep in mind, that even testim...