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Podcast: Behind Her Empire
Episode: #192: ILIA Beauty Founder on Making Bold Moves, Listening to Your Intuition & Stepping Into Your Power - Sasha Plavsic
Description: Sasha Plavsic is the founder of ILIA Beauty, a natural skin-centric makeup and skincare brand that paved the way for the “clean-beauty” space as we know it today. Throughout her life, Sasha noticed that some of her beauty products irritated her skin. Her mother, who was also dealing with her own health challenges, encouraged Sasha to look into the ingredients behind her favorite makeup, leading her to notice a real gap in the industry for efficacious makeup that supports healthy skin. This motivated Sasha to build from the ground up out of her parent’s garage and boo...