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Podcast: The Practice of Therapy Podcast
Episode: Avivit Fisher | Marketing Essentials in the Insurance to Private Pay Transition | TPOT 291
Description: Avivit Fisher is the principal of REdD Strategy, a marketing and business consultancy for therapists in private practice. Avivit teaches therapists business skills they didn't learn in grad school. She provides guidance in strategy, process planning, business tools, and marketing so that private practitioners can create a sustainable business advantage. In this podcast, Avivit Fisher discusses the importance of marketing for private pay practices. She helps practitioners start, build, and grow their practices, focusing on creating a strong online presence and using SEO and email marketing. Fisher also talks about the challenges of transitioning from insurance-based to...