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Podcast: One Planet Podcast · Climate Change, Politics, Sustainability, Environmental Solutions, Renewable Energy, Activism, Biodiversity, Carbon Footprint, Wildlife, Regenerative Agriculture, Circular Economy, Extinction, Net-Zero
Episode: Highlights - DAVID FENTON - Author of The Activist’s Media Handbook: Lessons From 50 Years as a Progressive Agitator
Description: "The linguists and the cognitive scientists have established that as you're exposed to language from childhood and over your lifetime, it forms literal circuits in your brain. They call them frames. So in order to communicate successfully with people, the best way is to use language that activates existing frames. So for example, when I say we need to get to net zero by 2050, nobody knows what I'm talking about. There's no existing circuitry to process that language. What the hell is net zero? Is that less than zero? Now, if I say we have to stop pollution because...