Want to create an interactive transcript for this episode?
Podcast: Africa Business of Sport Podcast
Episode: E77: Coca-Cola and the FIFA Women's World Cup – Brad Ross
Description: This episode is part of our ongoing series dedicated to the 2023 FIFA Women’s World Cup Australia & New Zealand. The series will cover the on-pitch and off-pitch discussions, topics and events during the Women’s World Cup.
In this episode, VP of Sports & Entertainment Marketing and Partnerships at the Coca-Cola Company, Brad Ross, joins Shon and Jabu to provide insight into Coca-Cola's long-standing partnership with FIFA, the key initiatives that Coca-Cola has undertaken to promote and develop women's sport and how Coca-Cola approaches its marketing and activations at the FIFA Women's World Cup.
-------------------
⭐ The best way to supp...