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Podcast: New School of Marketing
Episode: Making data-driven decisions from your Facebook advertising analytics
Description: In this episode I want to talk about data and using it to make decisions in your business. Data is a super powerful asset but lots of people seem to either ignore it or aren’t sure what to do with it (so they ignore it, haha). Firstly, what are data driven decisions?Data driven decisions involve using quantitative insights to guide your marketing strategies and optimise performance. So they are choices made based on the analysis of relevant data and metrics. Data driven decisions lead to more...