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Podcast: Crank & Boom Podcast with Toa Green
Episode: 22. You Are Your Best Publicist: Cost-Saving Strategies for Effective PR
Description: Unleash the power of publicity! Pitching your own story and business can be intimidating when starting from scratch. Toa Green has been there. She’s opened several stores on a shoestring budget, and discovered organic ways to get her story out in the world. She now shares her most valued PR tips and strategy for how she's established her business as a go-to story generator for content-hungry journalists. Toa reiterates that publicity does not necessarily require a hefty budget or a PR firm. You can create impactful press releases without breaking the bank! Drawing from her own exp...