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Podcast: Startup to Storefront
Episode: REZA 👟 - Mustafa Syed
Description: A few years ago, Mustafa Syed walked out of his house wearing custom, light-up shoes that he'd created. Over the course of that one night, not only were people constantly asking him where he bought them, but everyone wanted to be his friend. The shoes were just a form of self-expression, and they had the power to instantly connect strangers. Realizing this potential, Mus decided to launch his own shoe company, REZA, to build a community for people who--as he puts it--Light Their Own Path. After multiple trips to Asia, years of development, and teetering on the verge of...