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Podcast: Keep Optimising
Episode: Digital Advertising: The Apple iOS17 update... with Helga and Wesley from Leaf
Description: Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase. In this episode we discuss:What the recent iOS17 Apple update means for your Facebook Ads (and other ads!)Evolving into an agency catering to eCommerce brandsHow iOS 14 changed the industryTaking care of conversion tracking and signals – what you need to knowHow to keep your creative clear and targetedWhy privacy concerns are here to stayDigital Gearbox - g...