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Podcast: Building Better CMOs and Marketing Leaders
Episode: Mike Raffensperger, Chief Commercial Officer of FanDuel: Second Screen Success
Description: Full transcriptThere are some necessary dividing lines in FanDuel CCO Mike Raffensperger's line of work. The most obvious one is that online sports gambling is legal in 19 states, but not others. The company also refuses to do name & likeness deals with college athletes because many of them aren't old enough to gamble, Mike explains. But he outright rejects the idea — widely accepted in some marketing circles — that there needs to be such a bright line between brand and performance marketing."What human being experiences a brand or marketing that way?" he says. "'Ah, I see...