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Podcast: Let's Talk Loyalty
Episode: #416: South Africa’s FNB eBucks Rewards is the biggest winner at The International Awards
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Johan Moolman is CEO of FNB (First National Bank)’s eBucks Rewards. eBucks is 23 years old and has recently scooped three prestigious awards at the International Loyalty Awards, including ‘Best Long-Term programme’ worldwide.Johan has been CEO of this leading retail banking programme for eight years and in this insightful podcast, he describes the obsession with doing the right thing for the customer, which has yielded over $1bn pay out since...