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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Effective Email Marketing with Josh Feigenbaum
Description: Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Josh Feigenbaum, Marketing Manager at Sentra, joins Maria and Gianna to discuss effective email marketing.
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To begin, Josh starts off by sharing how almost everyone in the industry has made the mistake where you have sent an email to the wrong chain or group. He gets his creativity from what people have been complaining about, including marketing, campaigns, sales, or what they wish existed. Josh also s...