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Podcast: thinkfuture: technology, philosophy and the future
Episode: 828 From Physics to AI-Powered Media Buying: A Journey with Alex Makarski
Description:
In this enlightening episode of the thinkfuture podcast, Chris sits down with the multifaceted Alex Makarski. Starting as an engineer and physicist, Alex's career took an unexpected turn, leading him to establish his renowned agency, ClickMakers.io, and to become a Google Premium partner. Delve into the intricacies of modern media buying as the duo unpacks the seismic shifts in the industry, from the rise of multi-channel networks to the complex world of machine learning in advertising. How do models like LLMs and chat GPT shape campaigns? Can AI soon master the art of media buying on its own...