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Podcast: The Revenue-Driven CMO
Episode: Next-Gen Marketing Tactics for SaaS Marketers on G2 with Robin Izsak-Tseng
Description: Today’s guest has over fifteen years of experience in marketing, with a focus on demand generation, account-based marketing, and digital marketing. She has built a strong reputation as a strategy and revenue-focused marketer through her work with really impressive companies across the tech world, including Oracle, 3M, Marketo, and Bettercloud. Robin Izsak-Tseng, G2's VP of Revenue Marketing, discusses optimizing ad spend strategies for SaaS marketers, the benefits of early adoption of new ad formats, and the impact of a strong marketing operations team. Takeaways: Many software companies have products with amazing feat...