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Podcast: How NOT To Start A Damn Brewery: the podcast
Episode: Second Self Beer Company - Jason Santamaria
Description: Jason Santamaria and his partner Chris Doyle started a brewery in Atlanta back in 2014.Â
They called it Second Self and they ran it that way. The brewery was a creative expression of the flavors and experiences that shaped their lives.Â
What you’ll hear is how as the market grew and evolved, so did Second Self. Pivoting to find new puddles of profitability, struggling against changing consumer preferences and finally ending up as a primarily contract facility.Â
I sat down with Jason a week or so...