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Podcast: Inner Sircle
Episode: Really think about your KPIs (and they are not always your standard ones)
Description: On this episode, I advocate that brands really think about their KPIs and understand that they are not always your standard ones. If you get certain things out of a campaign that are valuable to your overall approach, it can be a success even if the main or top KPI wasn't achieved. Sometimes, the secondary KPIs are better and make efforts worthwhile.