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Podcast: Let's Talk Loyalty
Episode: #417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode features the exciting story of the "Doters" loyalty program launched by Viva Aerobus in late 2022.Pablo Sordo joins us to share the story of how they developed the loyalty proposition for Viva Aerobus, which is a low-cost airline based in Mexico.This simple coalition program features partnerships with the local bus company and a banking partner, allowing members to earn miles while flying, taking the bus...