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Podcast: Sport for Business
Episode: Sport for Business Podcast - The Sponsorship Series with Rónán O Coisdealbha of TG4
Description: Let us know what’s on your mindIn this week's Thursday Podcast we are looking at the business of Sponsorship, particularly in relation to a unique mix of two key partners of a sport.TG4, the Irish Language national TV station has been a partner of the Ladies Gaelic football Association since 2001.Today we meet with Head of Sport Rónán O Coisdealbha to talk about the opportunities that exist when your main commercial partner is also your broadcast partner.We talk about the way in which the partnership has...