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Podcast: Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
Episode: 646: Copywriting the HUMAN way for MORE than 1% conversions w/ Jenni McKinnon
Description: On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews guest Jenni McKinnon, the founder and CEO of WP Pros(e). Jenny shares her insights on writing for the web, the importance of empathy in sales and marketing, and the power of adopting a conversational tone with customers. They discuss the mindset shift needed to write copy from the customer's perspective, as well as the technical aspects of web development and writing. Together, they emphasize the importance of authenticity and human connection in business. Tune in to gain actionable advice and discover new approaches to growing...