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Podcast: Buzz4Good! Nonprofits + Marketing
Episode: NIL (Name, Image, Likeness) for Nonprofits
Description: On today’s show Buzz4Good creator Michael Hemphill presents a treat for all sports fans and, in particular, for those who cheer on the Virginia Tech Hokies. College football kicks off in a few weeks, but for nonprofits in Southwest Virginia there’s as much enthusiasm for what Virginia Tech’s football players have been doing off the field as they’re on the field achievements.That’s due to The Hokie Way. The Hokie Way provides NIL (Name, Image, Likeness) deals and money to Hokie student-athletes, who in turn use their brands to pr...