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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How A/B Testing Can 10x Your Website Sales
Description: Most marketers understand the importance of A/B testing for optimizing marketing campaigns. However, surprisingly many are not up to speed on best practices for doing this successfully.Sometimes even a simple tweak or modification can have game changing impacts on the success of your marketing, your sales - and on your company’s bottomline.While there is a lot of conversations around A/B testing, there’s surprisingly very little clarity.This leaves marketers knowing that they could be doing better, but with no clear direction of how to do it.Tod...