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Podcast: Grassroots Marketing
Episode: Kelia Cannabis Beverages and the Mocktail Market
Description: Discussing Kelia Cannabis Beverages and the Mocktail Market as we speak with CEO Sarah Patel. She founded the cannabis beverage company in 2022. She got the idea after ceasing cannabis use during pregnancy after years of heavy use — which she often felt judged for. After she stopped breastfeeding, Patel began using cannabis again, and felt a sense of relief. Her anxiety dropped and she felt more relaxed. She sought to bottle that feeling, offering a cannabis product without the Cheech-and-Chong stigma. After a walk one day, Patel came home and told her husband about her idea to start a line of...