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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Pricing Based on Strategy
Description: Pricing Based on Strategy Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Your product strategy drives your pricing model. There are three strategies to consider which are driving revenue growth, gaining market share, or driving profits. For startups raising funding, driving revenue growth is the best strategy as investors want to see traction and growth. Regardless of the competition or the state of the product, the startup should put revenue growth first. Take all sales opportunities to maximize revenue. For startups not raising funding but looking to win...