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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 907 – Making An Argument For Better Marketing
Description: Is your marketing working for or against you? In any case, you are the judge.
I recently took a college course on "The Art of Debate." It was by A Wake Forest Professor named Dr. Jarrod Atchinson. It contains over 24 half-hour lectures and digs deep into the history, purpose, and strategy of debate.
In any debate, there is an argument or topic that will have an affirmative side and an opposing side. It has three parts:
Warrant - The change of the status quo that you are debating based on the claim and the grounds
Grounds - Evidence or Facts...