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Podcast: The PRovoke Media Podcast
Episode: How Brands Can Build Consumer Love In A Cost-Of-Living Crisis
Description: In this episode of the PRovoke Media podcast, Cirkle’s consumer managing director Kate Gibson and her client Jim Shearer, marketing director of frozen food giant Birds Eye, discuss how brands can continue to build consumer love and loyalty in a cost-of-living crisis – and why new research shows earned media is more powerful than ever.