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Podcast: Startup To Scale
Episode: 132. Overcoming Retail Challenges
Description: The retail landscape is experiencing another whiplash in buyer and consumer behavior. Are you prepared for the changes? Join me for a conversation with Steve Zurek, VP of Advanced Analytics and Thought Leadership for NIQ. We discuss:Post pandemic assortments and what they mean for small brands.Forced trial…or discovery. How supply shortages for the big guys benefits small brands.Knowing your consumer and their worth to the retailer gets your foot in the door.Proving that you’re bringing incremental sales to the category.Get Free Data AccessStartup to Scale is a podc...