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Podcast: Let's Talk Loyalty
Episode: #419: The Trust Crisis - Australian Research Insights on Consumer Concerns
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode features insights on trust from Australia.Mark James and Bonnie McCoy from Customology recently released their updated research on customer concerns around trust and brand communications in the Australian market.As an essential pre-requisite to earning customer’s loyalty, Mark and Bonnie share their insights and advice to address what they are calling the “trust crisis”.This issue is becoming even more critical to addre...