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Podcast: Traction Podcast
Episode: How Jason Lemkin Built the World’s Largest Community for Business Software with Jason Lemkin, SaaStr
Description: Why do some companies have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today?In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset.However, building and nurturing a community takes time - relationships cannot be an afterthought. When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat.<...