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Podcast: Power Producers Podcast
Episode: Understanding Middle Market - Part 1
Description: In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck discuss the complexities of the middle-market insurance business.Episode Highlights:
Kyle believes that when determining if a company is middle market, revenue is a more important factor than the number of employees. (2:41)
David mentions that segmentation of the middle market is important, as there are different levels within it and agents need to consider their carrier mix and risk tolerance when prospecting. (6:27)
Kyle discusses the importance of accurately representing your business to your insurance carrier to avoid potential coverage...