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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Price Comes Before Product Development
Description: Price Comes Before Product Development Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Most startups build a product and only then start a discussion with customers about how much they will pay for it. The pricing discussion should come before product development. In fact, the decision to build the product will depend on how much you can charge for the product. Before starting product development, create a one-page description of the product. List out the key features and benefits along with the price. Make several test mailings and...